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Title details for StoryBranding<sup>TM</sup> 2.0 (): Creating Stand-Out Brands Through the Purpose of Story by Jim Signorelli - Available

StoryBrandingTM 2.0 (): Creating Stand-Out Brands Through the Purpose of Story

by Jim Signorelli
ebook
Read a sample Read a sample

The ultimate how-to book about brand storytelling
Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.
StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.
Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will:
• be guided every step of the way towards defining who your brand is and why it exists.
• learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects.
• know how to overcome controllable obstacles standing in the way of your brand's success.
• learn how to tell your brand's story so that it truly resonates with prospects.
• find ways to galvanize support for your brand's story throughout your organization.
• see how the StoryBranding process can be applied to you personally and in everyday selling situations.
Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.

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Publisher: Greenleaf Book Group Press Edition: 2

Kindle Book

  • Release date: February 25, 2014

OverDrive Read

  • ISBN: 9781626340329
  • Release date: February 25, 2014

EPUB ebook

  • ISBN: 9781626340329
  • File size: 3119 KB
  • Release date: February 25, 2014

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

The ultimate how-to book about brand storytelling
Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.
StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates.
Developing your brand's story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand's most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will:
• be guided every step of the way towards defining who your brand is and why it exists.
• learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects.
• know how to overcome controllable obstacles standing in the way of your brand's success.
• learn how to tell your brand's story so that it truly resonates with prospects.
• find ways to galvanize support for your brand's story throughout your organization.
• see how the StoryBranding process can be applied to you personally and in everyday selling situations.
Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he's had during his long career as an advertising executive.

Expand title description text
Business Nonfiction